This year, $5 million will be allocated for the global promotion of Uzbekistan’s tourism. In the promotional campaign, social networks are given a lot of attention. Info-tours are organized for at least 50 foreign bloggers with an audience of more than 10 million.
Photo: Kun.uz
The President of Uzbekistan said that it is time to launch a global promotion campaign that fully reveals the country’s tourism potential.
It was emphasized the importance of using social networks along with television and online platforms.
Officials were instructed to hold a contest to create content about the “national tourism brand” and launch promotion on international platforms by October 1.
5 million dollars will be allocated for these purposes this year.
It was decided to organize info-tours for at least 50 foreign bloggers with an audience of more than 10 million.
It was noted the importance of holding international gastronomic festivals in Tashkent this year and Khiva next year, promoting our national cuisine with more than 300 types of dishes to the whole world.
Official ministries and agencies were instructed to further improve the electronic visa system and launch a mobile application.
In general, the leaders of the sector and regions will be responsible and accountable for bringing 11 million foreign tourists and increasing tourism exports to $2.5 billion this year.
